Formal vs

Before you begin writing any article, one of the very first things you need to ask yourself is “Who’s my audience?”

Here’s a quick primer to help you reaction that question (which can be fairly a complicated one):

  1. Is there a level of familiarity inbetween you and your audience?
  2. Are you writing for colleagues or someone else?
  3. How do they expect to receive this message?
  4. Are they looking for some level of interaction?
  5. Are they more interested te being spoken to with rechtstreeks messages?
  6. What’s their connection to the topic?
  7. Is it for their business/livelihood?

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