Before you begin writing any article, one of the very first things you need to ask yourself is “Who’s my audience?”
Here’s a quick primer to help you reaction that question (which can be fairly a complicated one):
- Is there a level of familiarity inbetween you and your audience?
- Are you writing for colleagues or someone else?
- How do they expect to receive this message?
- Are they looking for some level of interaction?
- Are they more interested te being spoken to with rechtstreeks messages?
- What’s their connection to the topic?
- Is it for their business/livelihood?